Click & Collect Logo design & Landing page (PARKnSHOP E-Shop)

SCOPE

Logo design, marketing collaterals, site design, HTML/CSS

DETAILS

I was responsible for a branding project of new e-Shop service named as “Click & Collect”. By using this services, customers can order online and then pick up the products at store.

▼Logo first drafts

▼Final version

▲The logo was formed by store and mouse icon. The mouse is clicking the store icon and it presents the idea of shopping online and easy to collect the product at store. And the letter “P” stand for the company logo.

▼Brand color tone

▲The yellow and blue color was related from the company brand color. To make it feel more trendy, I adjusted it to pastel color tone. Also the blue and yellow can create the contrast and it can make the design more eye-catching.

▼Landing page

▼Leaflet