Click & Collect Branding & Website Design Project
PARKNSHOP LIMITED
PARKnSHOP is one of the two major supermarket chains in Hong Kong, with over 200 stores across Hong Kong, Macau, and China. In recent years, the company has also started focusing on the development of its online store. As the business expands, the online store recently launched a new service called Click & Collect, which allows customers to pick up their purchased items at a store after shopping online.
As a designer, I am tasked with creating a logo for this service and designing related marketing materials, such as web pages, promotional flyers, etc.
First, I need to design a logo that allows customers to immediately recognize that this is a Click & Collect service. To align with the company’s brand image, I have experimented with various designs, all of which use simple lines and the company’s brand colors (red, blue, yellow, and white) as the main elements.
The color tone primarily uses yellow, black, and blue. The vibrant yellow serves as the main color, complemented by the contrasting blue to create emphasis. Since the customer base spans a wide age range, from young people to seniors, the design adopts a lively and simple cartoon style to appeal to all age groups.
LANDING PAGE
LEAFLET
